NEWS AND INFORMATION

TELEPHONE ON-HOLD MESSAGE – A quick “talking newsletter” that provides useful information about OrthoCAD iQ™ or OrthoCAD Digital Study Model promotes a professional image. Click on the link for iQ or Digital Study Model and uniquely position your office in the minds of consumers.

COLD WEATHER ADVISORY FOR DIGITAL STUDY MODEL CUSTOMERS
To avoid potential frozen alginate impressions during the months between November and March, please add one tablespoon of rubbing alcohol to each baggy prior to shipping. If you normally use a drop box to ship your alginate impressions, consider calling UPS for a pick-up during these particular months.

2008 ORTHOCAD iQ USER GROUP MEETING
Make the leap and earn 8 CE credits. It’s time to network with your peers and learn from industry experts on how to optimize your technology, increase practice efficiencies, improve patient and team satisfaction, open up time in your schedule, and leverage technology as a marketing win! Join us on Friday, February 29, 2008 in Miami Beach, Florida. Click here for more information.

OTHER ISSUES OF THE CADENT CADETTE
Past issues of the Cadent CADette are available here.

BUILDING AN EFFECTIVE MARKETING STRATEGY

To develop an effective marketing plan you need to have a clear understanding of who you are, who your patients are, what your goals are, and which tactics will be employed for maximum impact and ROI (Return on Investment). All of your marketing efforts should reinforce a high impact Customer Value Proposition (CVP).

Who You Are: Your Vision Statement

A vision statement is a high level, long-term positioning statement that helps clarify your goals and galvanize your team to help achieve those goals. Your vision statement sets the direction of your orthodontic practice. It must be consistent with your values and it is imperative that you build team consensus around it. A meaningful, effective vision statement should be a focal point for your team’s energies and serve as a guide to action.

Source: Focused Evolution
Middletown, Delaware

Next Issue: More on Building an Effective Customer Value Proposition.