NEWS

OrthoCAD™ Enhancements – Dedicated clinical technicians are now available for OrthoCAD iQ™ offices sending fifteen or more iQ cases per month. The OrthoCAD Presentation Tool provides our OrthoCAD iQ and Digital Study Model customers with an array of presentation capabilities. Click here to find out more about the new presentation tool.

FALL 2007 CE SEMINARS
Enjoy New York City and Seattle in the fall. Check out our “It’s About Time” Continuing Education seminar for you and your staff, worth 5 AGD credits. Learn a total team approach to saving time and improving patient satisfaction. Click here to find out more.

ANNUAL ORTHODONTIC MEETINGS
Attending any orthodontic annual sessions? Why don’t you drop by and discover the latest news about our products and services. Click here to see the locations where we are exhibiting in late 2007 and early 2008.

2008 ORTHOCAD iQ USER GROUP MEETING
Make the leap and earn 8 CE credits. It’s time to network with your peers and learn from industry experts on how to optimize your technology, increase practice efficiencies, improve patient and team satisfaction, open up time in your schedule, and leverage technology as a marketing win! Join us on Friday, February 29, 2008 in Miami beach, Florida. Click here for more information.

Customer Support – OrthoCAD Customer Service Support is available between the hours of 8:00AM to 6:00 PM, Monday through Friday, Eastern Time. The support team can provide free software phone training for you and any members of your staff and will answer any questions you may have.

MARKETING FOR SUCCESS

What is the profile of a successful Orthodontist? While it is achieving excellence in the practice of Orthodontics and providing a valuable service to patients, it is also understanding the changes in the marketplace and growing the business. Success in Orthodontics and success at marketing are closely related.

Stay tuned...in upcoming issues of The Cadent CADette, we will communicate tips to demystify marketing and provide insight into how to market for success. But in the meantime, let’s start with marketing strategy.

Marketing Strategy

What is marketing? Marketing is simply the act of informing as many people as you can about what you do! The concept is simple, but developing an executable plan that will provide effective results requires knowledge and experience. Your specific marketing plan begins with you, the orthodontist. What do you want from your practice and your personal life? Most orthodontists work full-time as employees in their own business and find it difficult to make the time commitment required to manage and lead their business. Everyday obligations and distractions create barriers to your goals. In fact, we have found that most orthodontic businesses do not have clearly defined goals to work towards and measure against.

Marketing involves...

• Listening to & understanding your patient base
• Leveraging market information to better serve your practice
• Treating as many people as you can

To effectively manage your marketing strategy, you need to determine...

• Who you are going to tell
• What you are going to tell them
• When you are going to tell them
• How you are going to tell them
• What will be the measurable outcomes

Source: Focused Evolution
Middletown, Delaware

Next Issue: Building an Effective Marketing Strategy.